But to get great outcomes, you’ll need to know the basics. However you plan to use it, email should be an important part of your organization’s overall video marketing strategy. Inserting and tracking videos in email is easy, especially with a video marketing platform. Then, when they click, they go to the video (or, more commonly, the page it’s hosted on) to watch. Very few email clients support actual video playback within emails, so you entice readers to click play with an eye-catching visual. Nurtures? Absolutely! It’s all about testing to see where it works best for you.īefore we carry on, it’s important to note that, for the most part, using video in email means adding an engaging thumbnail with an irresistible play button to your message. Wondering where to start? The easy answer is, video can go anywhere and everywhere. Getting Started with Video Email Marketing You can use it on pretty much any kind of email you want. Video is a complement to email, a value-add add-on that viewers love. The term “video email marketing” makes it sound a bit like something completely separate from plain ol’ email marketing, but that couldn’t be further from the truth. It’s a rich media format that makes your emails hard to resist. Videos are intriguing, and they make the most common marketing channel on earth more engaging and effective. Using video in email is one of the best ways to boost your marketing conversions. And video amplifies email’s natural power. Why? Because it’s an incredibly powerful owned channel. It’s endured through endless predictions calling for the end of email. Video email marketing is exactly what it sounds like: Adding video to your email sends to help them stand out in inboxes.Įmail has long been a mainstay marketing channel, often one of a brand’s biggest. How to Pick the Right Video Email Marketing Software
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